Rochas is a beauty, fashion and perfume label founded by Marchel Rochas in 1925 that is now owned by multinational firm Procter & Gamble. Rochas is the line that started the ¾ sleeve and pocketed skirt trends. The brand has been famous for its alluring and luxurious fragrances that reveal the elegance of French and European styles. Through the years, Rochas has continued to receive awards and nominations from top fashion magazines and industry academies.
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